Social media is prevailing as the biggest factor behind the individual and business’s success. When used with a defined strategy and understanding of the different platforms under its umbrella, social media gives way to the biggest stars and celebrities on internet in no time. People love to go on internet and connect with people who share same interests and passions as them. Sharing content and exchanging information is the easiest way to build a social media community of people sharing common aspirations.
The important thing to notice here is that you cannot just login on your profile on social media and expect people to read and share the content every time you post it. For that, you need an audience that trusts you and wants to listen to you, and you cannot have a following without recognition and s status among your community.
While building a profile on social media with an aim to be an influencer, you must have the motivation and ability to influence people, but apart from that, some very important steps need to be followed, if you genuinely want to make an impact.
On social media, everyone starts from scratch. Gaining attention of audience and building your network does not happen in a day. You need to be patient and keep looking for the content in your specialty that will resonate. Start by setting up a blog on WordPress or Tumblr and share the content in form of text posts, audiovisuals and graphics. Tumblr is a great way to ensure your presence on social media since most of its users are also part of Twitter and Facebook family. Hence, it can also be used as a merge of blogging and social media presence, serving as an added bonus.
Posting the content that only excesses in quantity is one of biggest mistakes new bloggers make on social media. Focus on quality of the content and the information that matters and then be consistent with it. Keep your blog around the relevant and linked topics so that it looks coherent. For example, if you are interested in social media marketing and feel that you have insights of the topic that you would like to share with your audience, write about topics that are relevant to social media marketing, like “How to devise social media strategy for marketing” or “Basics for starting business on social media”. This not only gives you a very specific and targeted audience but also keeps them interested and wanting more.
Apart from subscribing to other blogs, make sure to share their content on your blog. Keeping tabs of other channels and bloggers helps you in navigating your own channel and plays part in business-to-business interaction. Keep track of case studies and new research published on the same topics that are reliable and worthy of knowledge.
A lot of people and businesses write exceptional content but have problem of getting views against them. The biggest reason behind that is making the mistake of writing content that is not search engine optimized. This keeps your blog buried deep down in the google searches, which in turn results in fewer or absolutely no views, and without viewership and readership of your blog, you really cannot become an influencer.
Once you have your keywords laid out for the blog, incorporate them specifically in the headline of blog. Repeat them in the paragraphs but do not overwhelm your content with the key words only. That way, you will lose focus of all the information that needs to be in the blog.
Instagram is an image and video focused platform only so you will need to convert your text posts in graphics form, or you can opt for audiovisual and videos. Once you start sharing your content across all these social media channels, you will need the analytics to monitor your progress. Analytics are now mostly provided by the platforms themselves, or you always have the option of buying the services of softwares that will do it for you. The analytics are a great way to understand the dispositions of your audience and finding out which media one is top used among them. This way, you can focus on that one platform and use it as your primary channel for influencing, while keeping other as secondary tools for influencing.
While answering the queries, make sure that you use the user name of the asker and tag them, so they receive a notification when you post it. It lets your audience know that you do not take them for granted and take their requests seriously.
Perseverance and strategy are the key to be a social media influencer, but without connections and content, planning does not work. Be well informed on the topic, which you plan to influence people on, and do not forget to check the analytics for your performance.