Facebook is top used social media platform that operates worldwide. If you need to deliver information or connect with your audience, the website is a great way to do so.
Your content can easily be amplified using Facebook and other social media. However, for that you need to consider a number of factors such as,
These three are the most important aspects for your Facebook postings and rest of the social media success. Producing and posting content on social media pages takes time and strategy. Without strategy, your Facebook promotions and social media campaigns might end up in failure. The first and foremost part for any social media campaign is content and its optimization. Any content that has the ability to reach the most number of targeted users on social media is the content that gets listed higher on Google search and in SEO.
Of course, to get most people to view your Facebook postings, tweets and blog posts you need to understand the social media usage patterns of your followers.
This means that you will have to find a time when most of your followers are on their social media profiles and actively participating in the content being updated on their timelines.
For every social media and for every business the perfect posting time varies. As I said earlier, it completely depends on.
The savvy and heavy social media users and marketers understand that there is a strategy and technique to getting a hang of these prime times of posting on social media. Although, there is no universal or standard time for making Facebook posts or tweets, there surely are some time slots, which overall see a spike in user engagement on social media posts.
Following these slots not only gets you great engagements but the share ration for the content also increases, resulting in your Facebook posts going viral and tweets being retweeted and favorite in numbers higher than average.
Since Facebook, Twitter and website or WordPress blogs are three completely different platforms, the science to post on them is also different. This blog post will focus on each of these mediums of communication so you can learn what makes these platforms unique from each other.
Before that, remember that half the population of US lies in Eastern Time zone and if we consider Eastern and Central Time (have one hour difference) almost same, it will constitute around three by four population of the country. Therefore, unless you have targeted audience, which is highly localized and based in areas like Hawaii, Midway Island, Alaska, Pacific and Arizona, you should follow Eastern / Central Time for national users.
Also, consider that if you are posting four to five times on your social media account, post in either of these times
But, if you have to make posts throughout the day, upload less important stuff in the rest of the hours and most important in morning, noon or night (based on your audience’s usage predilections).
Smart phone owners and people who use Facebook through mobile apps usually check their Facebook in the morning before getting out of the bed.
Now, for most offices the official work timing starts around 9 am so people wake up between 7am to 8 am. Make some entertaining and interactive posts so the information is easy to digest and not too heavy on the sleepy mind. This is also a great time to share your agenda for the day in a form of visual like picture or infographic.
Noon is one of the preferred times for your facebook posts because most working employees are taking a coffee break and need the motivation to get through the rest of the day. Of course, what best way to pass the time than scroll through the newsfeed and check out what friends and their favorite pages are up to?
11:30 to 12 am is as good time as 1 pm to 3 pm. The reason is that 1- 3PM is lunch hour, so people are completely free of distraction other than smart phones. This time sees the highest rate in number of click per post.
In the evening, start posting around 5 PM and keep posting until 8 PM. Although noon, is considered optimal time for Facebook postings, evenings slot also works because people are travelling in metro or meeting a friend, so between getting from office to meet up place or home. They are bound to take their phones out and get themselves updated.
Research shows that a great number of working people, despite their best efforts to sleep early ends up wasting time on social media endlessly scrolling through newsfeed. Post after 11 PM, so 12 AM to 3 AM should work the best.
Again, your audience and their preference play the most important part in this so do not take my word for it. Do your own little research and make customized optimal schedule.
Upload the content most on Fridays and give weekends a rest for Facebook postings.
Twitter is more of an instant platform where people share news stories in a limited 140 characters. These stories are commonly known as tweets and have a minimum one hashtag, making it easy for people to find the related tweets and updates regarding the specific hashtag.
These hashtags frequently change but if you get enough engagements in the form of retweets and favorites, the hashtag stays trending for a comparatively longer time.
The best way to promote content on Facebook is by following the trending hashtags. Through the trends, you can change your tweets’ schedule and adjust them accordingly.
This means that if a hashtag related to your industry / product / business is trending, you should definitely jump on the trend right then and there and make some tweets. The tweets made around top trending hashtags get seen more and bring in more engagement because the active Twitter user base is responsible for those trends and that means your unique tweets will be seen by even those people who have never heard of you before.
Apart from this strategy, the ideal timings refereed by marketers and social media researchers include;
Tweet again at night after 8 PM and keep tweeting till midnight or even after that depending on the interaction you get on previous tweets. Use trending hashtags and you can always make and use your own hashtags for all the tweets.
On weekends, schedule tweets for the evening starting around 6 PM and you can go on till midnight or even after that. Apart from the scheduled tweets, make sure that you keep an eye on the trends and try to post some humorous and interactive content, using the trending hashtags.
For other engagement tricks on Twitter, use visuals, GIFs and short videos of five to ten seconds. Images and Infographics bring in the most engagements in the form of retweets and favorites. Use high quality pictures that load quickly and are not heavy in size.
Writing a daily blog is important to keep your audience interested and your website active. The standard word length for a blog is 1000 to 2000 words, which is manageable, so find new topic and write on them for your blog. However, the posting time for blogs is not as crucial as it is for social media handles.
Blog posts are immediately shared across all social media either in the form of link or embedding the post. This means that you will have to keep up the posting time of your social media. Post the blog in the day around 12 to 2 PM, so you have the chance to share it around Facebook, Twitter, Instagram and Google plus before the day ends.
If you are not a daily blogger, then you can just post on weekends but at least make two blog posts on the weekend, so people do not forget about you.
These time slots are mostly ideal in theory and have been researched in actual. The research showed that when a Facebook posts, tweet or blog is posted during the mentioned times for each, businesses saw a high engagement and reach level compared to when posted at other times.
Of course, nothing is perfect and ideal in real life and different days and different time works for different businesses. If you have a high following and most of them are active, no matter at what time you post, you will be able to reach users, while companies with small following and less exposure struggle to reach their target audience even if they post in model time slots.
Share your experience and tell us about the time slots that you prefer to share stuff on different social media accounts and which time slot works the best for you.