Media marketing has become relatively easy in 2016. Technology and softwares have changed the way marketers used to promote and advertise their products. With all the advancement, digital advertising and promotional tools do all the work for you.
While choosing a suitable software, always make a list of your needs vs what the software offers. The list with most common factors will let you know which software to use. However, when it comes to Facebook marketing, you do not need any lists or second-guessing yourself.
I am here to talk about the most effective and exceptional Facebook marketing tool that will guarantee the success of your business any day of the year. The software has been used and recommended by our clients. The videos by Todd Lamb will explain how you can use it to build pages and expand your business just one click away.
With Bleupage, you can start a business without having to worry about building an audience and reaching out to people. The software lets you to build a fan page of over 50000 followers within a month.
You can capitalize on such a huge following right from the start by creating content that is interesting and drives engagements from audience. Using the features that increase viral aspect of the post help, you monetize the page. The key goal of every business is to convert their reach to engagements, and engagements in to leads and sale that generate revenues. Ad strategy of Bleupage and using penny clicks, your business on Facebook will start generating thrilling outcomes.
The software offers a 7-day trial period so you can download it free, in the start. All the features are included in the trial version. With the help of video tutorials and instructions, get started on moving towards a successful Facebook marketing campaign.
The opt-in feature lets you create email-marketing posts using pre-built templates included in software. Similarly, you can create new fan pages, video marketing posts, custom posts and many more.
Custom post feature helps you generate more than 10 leads per hour for zero dollars which is a very high conversion rate compared to other softwares. The posts with Call-to-action instructions generate the most engagements so you use boost them further by targeting only the customized audience using software.
Opt-in pages in video marketing and e-mail marketing work best when you are making a post that answers the top problems for your audience. People want the information, and to get there, they would have either to put in e-mail address or share it further with friends. This type of advertising strategy guarantees to make posts viral and generates more leads than normal posts.
Within an hour, you can produce 50 percent conversion rate using Bleupage. Either you can use Facebook ads to promote posts directly from Facebook or you can go to ad manager creator and create a custom audience to promote the post via Bleupage, which is not economical but also more effective.
I would highly recommend the custom posts and opt-ins if you are looking to increase your reach and want to interact directly with your customers. From one simple post, you can triple your interaction and communication with the followers. You can convert leads from your fan pages using the “Email Marketing” promotional post feature in the software. Learn about it more here.
What is Image Stacking?
Bleupage advertising strategy is highly effective when it comes to promoting your brand via image advertising. Full album stacking tactic aids in increasing engagement and share of particular post that has pictures in it.
The approach works best when you upload any new picture within the album. Every like or share received on one picture gets added to overall album. The cumulative likes and shares create a psychological effect for audience, since more likes and shares mean the post is interesting and relevant. Uploading nine photos into a stack will create a collage appearance and a pattern interrupt will appear in fans’ newsfeeds, giving you advantage over other pictures. The herd psychology gives way to social proof; hence, posts are bound to generate engagements and leads.
You can use all these features just from one dashboard and would not need to use Facebook separately. One of the best thing about Bleupage is that it offers 100% money back guarantee within 30 days of buying the software, if you are not satisfied with the results.
Every brand has one goal at the end of the day. Increase brand awareness to monetize the business. Facebook is the primary channel to achieve that goal. Instead of spending on Facebook ads that are widely general and unable to reach the right audience, use Bleupage to not only increase the engagement on your page but also to get return on the resources spent.
Facebook Groups are the real goldmines when it comes to marketing a product or building a noteworthy brand name, but require a lot of time and effort.
Many fail to sustain groups, just because it’s too demanding to post content on a regular basis. Now quitters need to find better reasons, because BleuPage PRO has covered all of the concerns related to group marketing, this immaculate software has laid out firm solutions that will revolutionize the way groups are managed.
Now you can set up all of your groups on auto posting using this great software, just hit the auto posting button, select your category and timing and see the magic unfold. BleuPage PRO fetches content from world renowned content producers and auto posts that content in your groups.
Apart from auto posting, you can also set up your desired RSS feeds of popular websites that you like and post them autonomously or by scheduling in your groups.
You can also post status updates, discount coupons, utilize email marketing, post designer and video marketing features as well.
Means you can grab lots of quality leads and for the first time ever carry out full fledged marketing techniques for your groups.
With the respect of time digital marketing took a new turn with the entry of social media marketing especially on the entry of biggest social networking website Facebook which has billions of active users now. It is the most powerful social media marketing platform for all kind of businesses. Due to its simplicity and unique features of marketing its popularity is increasing day by day. Facebook provide an opportunity to businesses to create and run effectively brand awareness campaigns among the millions of active users and to target such audience that can become potential customer.
Here is list of Facebook marketing tools that are playing key role in making your marketing efforts fruitful.
Facebook fan page of your business works as an extension of your website. If your website is not getting good enough clicks than creating fan page is good idea to increase clicks. You can make your fan page more interesting by different ways. Facebook fan page also called landing page where visitors interact with your business. Here you get an opportunity to drive more traffic on your website.
Facebook engagement purely focused on like button if anyone like your post he will appreciate you by liking your post and this like will be appeared in your newsfeed. The Like button helps people show their appreciation of a post or a Page with just one quick click. This wonderful way of appreciation and ultimately leads to get more interactions. Facebook marketing depends on Like, for effective Fb marketing you need to understand that how to get right clicks by better understanding of you target audience.
Facebook ads provide amazing features for marketers such as you can narrow your audience by specifying age, gender, location, interests, education and many more. You can set your own budget and limitations and can test as many campaigns as you need.
Facebook is one of the most effective content posting platform. You content can reach out by your friends and friends of friends. Anybody can share your content on other groups and pages they like. In this way you get more chances of going viral on world wide web. You can get opportunity to directly interact with visitors through content posting on Facebook.
Facebook provides different types of applications for marketing purpose. You can conduct contests, import your blogs, gather emails, sell products through ecommerce and you can also give customer support services on Facebook. In this regard no one can compete Facebook as it is providing complete set of viral marketing solutions.
There are many digital marketing companies who are offering their services to assist you in Facebook viral marketing. With these kind of software, you can manage and run your marketing campaigns very effectively. For example, Tabfu provides its services in creation of different types of tabs, with the help of this software you can create tabs with few clicks. On the same lines these kind of companies provides different solutions for your each and every problem in FB marketing such as schedule of posting, placing of viral gates, email marketing, discounts and coupons and many more. Some software provides fully automated viral marketing software’s which can post your business relevant and interesting content on your Fan page to engage your visitors. You can also source content through RSS feed URLs. With these kind of software’s, you can manage multiple campaigns with few clicks at almost zero cost. Some viral marketing offers their services for other social networking websites simultaneously, you can manage all of your social media marketing in one dashboard.
With ever changing digital marketing nowadays Facebook is providing a complete set of solution for viral marketing to small and large business. Every type of businesses can avail different situations just according to their needs. They can set their own budget and limitations for their digital marketing campaign.
Facebook has become a very important area for promoting business awareness. It is the hub of business social media where a firm maintains its interactions with the customers and it tries to reach out for the additional potential customers. Facebook provides businesses a platform of more than a billion of active accounts. The first step for the businesses is to capture as many Facebook users as possible. It is done either to spread awareness, promotions, social media marketing, feedbacks, interactions with the customers, etc. The purpose could be anything, but for the beginners, it is mostly done for awareness and promotions. I have laid out a few tips and techniques for the beginners to follow in order to achieve best marketing results on Facebook.
It is important for the businesses to have a good presentable company page. The layout and the tone used for customers reach out should be friendly and convenient. The profile image is the most important feature of the firm’s Facebook page. The cover photo is secondary, but the profile picture must be attractive and compelling. It displays the first impression to the Facebook users.
It is very important for the business to post on its page at least once every day. The consistency should not exceed three to four times a day because otherwise it is possible that the customers might get annoyed with over flooding by the company’s posts on their newsfeed. But the regularity must be maintained to keep reminding the customers about its existence on the Facebook social media.
Since, it has been established that regular posts are required to keep active on the social media; the timings of these posts also play a vital role on its daily activities. The timing entirely depends upon the target market of the business. If the target market is the working class, posts should be done before the working hours and after the off time of the employees. If the target market is student, then it is said that posts should be made before 6pm. The main aim is to post before the peak time of the users.
For any business to start it must have its own website or at least a blog maintained. Although Facebook page is effective enough, it needs to be backed up by an authentic source. The existence of the business should not be limited to the Facebook page solely. On the website or blog, its Facebook plugin must be available and scheduled Facebook posts must be active. Whenever a blog post is generated, its link is automatically shared on its Facebook official page. All the notifications are automatically shared with all the Facebook fans or followers.
The response time must be conveyed on the official page and the minimum amount of response time is preferred. People prefer quick responses as opposed to slow reply time. Being active is everything! Nobody has time to wait for anyone, if the response time is slow, it is possible that the potential customers may run away or they lose interest. An active inbox and quick commenting activity is required.
Facebook is a social media which means an active engagement with the users is necessary. The posts should be made in such a way that encourages customer participation. Introduction of various games and contests increase customer involvement. An offer can be made like “if you share this promotional post to five different pages, you can enter a contest for wining a mobile phone”. This is just an example, but various offers can be made in order to increase customer interest.
Sharing pictures or videos on the page increases customer traffic. It creates more attraction than an ordinary written post. Images and videos are also shared frequently or rather regularly by the users. Winning customer interest is the highest goal in order to generate customer involvement.
A complete product or service information disclosure increases customer awareness and reduces any discrepancies there may be. Many restaurants fail to provide their complete menu on the Facebook page; it becomes a strong reason for not being able to attract their customers well. A little effort is required to provide comprehensive information regarding to what the company is actually offering to its customers.
There is a difference between a normal Facebook page and a “Verified Facebook Page”. A verified page is more professional to display to the customers. It requires at least a million likes to the page to get it to verify without any cash fee. But the company can also verify it by paying a specified amount as required by the Facebook management.
The official page has to indicate the customers to actually like the page on visiting. A big arrow sign that says “Like Us!” provides a clear direction to the users to like the page in order to follow up with the future posts. This is just a reminder to the users to follow the page if they find it interesting. It is better to cover all the directions required to provide to the customers. Leave no room for any obliviousness.
It is one way of looking at the company success through the company’s end, but it is very important to take the customer’s perspective into consideration as well. Many firms encourage customers to put up check-in status for their promotions and reviews and in return give various discounts for their feedbacks. It helps to build up the beginners’ reputation to the outside world. This is how promotions take place.
All of these techniques are just a few of many about how the beginners can go big only through Facebook marketing. These techniques result in increase in customer portfolio and future customer retention. Facebook can become a perfect platform for promotions, but the right techniques are required by the individual businesses themselves.
As a social media marketer or a new business owner, you will spend a lot of time making sure that your content is ready and reaching the right people. You create compelling content so you can convince your target audience that they need you and you are the answer to one of their needs. Social media content also opens door for new business ventures, potential clients and future customers if the strategy is solid and you have creative sense.
While social media is highly effective for fully established business that have millions of likes and followers on their Facebook and Twitter/ Instagram profiles respectively, research shows that for beginners and entrepreneurs, it does not produce as successful or promising results. This is the reason; businesses cannot rely on just social media or Facebook to secure a standing in the market amongst the competitors. For your content to prove effective, you need strategy and other ways to boost your sales. You are present on social media but the question is do you understand it and do you have what it takes to spread your business in the digital world?
To take social media promotion one step ahead, you need to be flexible so you can augment the effectiveness of your social media strategy across multiple platforms and channels.
When starting a business, it is really important to understand who you are working against. This helps you define your competitive advantage and gives you a selling point that no one else has. You will come across dozens of other businesses who offer the same product as you, who target the same people as you and who are working with the same strategy as you. Your task is to change the story. Build your own narrative and make that the big idea.
When you know who you are fighting against you can learn their weaknesses and strengths. Monitor their websites, social media engagements and blogs to see what works and what does not. Do not try to imitate but rather learn and then work in your own cloud with your own original creative ideas.
Knowing your competitors can also lead you to perspective clients and customers. Talk to people in the comments section and engage with them. Inbox their targeted audience and extract email lists to promote what they want. It is up to you, your advertising and your strategy placement whether you are able to sell your product or not. Be direct and tell them the catch, the competitive advantage that will get them to terminate their trustworthy relationship with the opposition and build one with yours.
Social media and online presence is everything. You have to be everywhere to get the attention of people. No one will want to know you if they only see one Facebook page with a few number of followers. However, landing pages allow you to get people do what you want. With a call to action approach, you can build individualized cause specific landing pages all over the internet.
The purpose of landing pages is to capture leads so you can understand your target audience better and use the lead insights for future campaigns. Landing pages aim to not only build awareness about the brand and its products, they send the visitors and curious users of digital media into your sales funnel, making your profits higher than before.
If you want to use your social media strategy to get a boost in business, you need to make it flexible. A flexible strategy can be easily customized for any channel. Use visuals mostly as they attract any kind of the audience and bring in more engagements.
Embrace your inner graphic designer and create multiple visuals of same idea using infographics, charts and tables for facts. Labels like ‘picture of the day’ for Instagram or ‘featured image’ can be used on daily and weekly basis to promote one picture with the big idea and persuasion element.
Keep the story same but change your headline or body of the post based on channel. On Twitter, you cannot post more than 140 characters which is why you need to be precise. Instead of dividing the message in two tweets, use your brain and make it more comprehensive to fit it in one.
When posting on LinkedIn, you have to be professional and use formal language when talking about serious business. Check and double check your headlines and titles. The title of an article or blog gives away the sense of what reader should expect to find inside the body. Use keywords and make the titles attractive and promotable so they are worthy of attention.
Most companies are so busy in planning their perfect strategies and new advertising campaigns that they forget to check at the data gathered from previous ones. It is absolutely vital to check the analytics and data provided over the progress of marketing campaigns. Use Google analytics or third party softwares to determine which kind of posts your target audience liked, which ones they engaged with the most, where you were not able to get any emotional response and so on.
While extensive data sheets and hard core facts, tables and graphs are critical to the progress of a business, you must also be able to listen to your customers. Give them a chance to speak and do not be afraid to listen. It is guaranteed that will not always have nicer things to say about you and sometimes it will all be just the complaints, do not take that personal. It might feel like a punch to your face but without such criticism and thoughtful questions, you cannot move forward.
To make progress you have to be an open thinker. Pay attention to any opinions or creative contributions by users on social media and other platforms. When you respond, the person on the other side knows that you value them and do not take them just for granted. While you might be on the opposite side of argument, this practice will allow the customer or potential client to respect you, which leads to a healthy and mature growth for the business.
It is all about the emotions. Care about people as much as your care about making your business a success. Such attitude will not only result in your brand’s positive perception but also attracts more customers and investors.
We have all heard the phrase that ‘content is the king’. In order to survive in the digital world, we live in, knowledge and information are everything. People need more information to advance while businesses need to produce more content to stay alive and grow in a competitive environment. Needless to say, every brand needs a plan, a strategy that will give them authority and allow them to stand out in the market.
Using social media to connect with people around, friends and family sounds very easy and entertaining, and is when used for those purposes. Organizations and companies however use it for completely different reasons. They need traffic for their website, engagements on the posts and better leads from audience, which is not at all easy.
To use social media to its full potential in a business environment needs tactics and smarts. You really need to understand your targeted audience and what they want to hear from you. Once you know them, their behaviors and perceptions, you will be able to get the engagements you want on the content.
Brands that focus more on having actual connection with target audience and consumers rather than filling news feeds with advertisements achieve more success. The growth of these companies is fast as their customers trust them more. There are different ways to interact with users on social media. Some brands go with sass and a little bit of unconventional humor when responding back to comments, while others are super nice or neutral. An entertainment company cannot be serious in their conversations as their job is to provide a good time. A Facebook page focused on providing breaking news from all over the world has to state facts and figures hence they need to be formal and professional in their interactions.
The goal should be to let audience know that you are there for them. Trust is the most essential component of a healthy relationship between business and its customers. Credibility and trust get the company loyal customers which serve as the brand ambassadors and face of the brand to other users on Facebook. Reviews from these audiences are most important as their recommendations carry a lot of weight in front of general public.
As a marketer, your focus should also be on networking with influencers and industry professionals. Experts have a power in defining trends and shaping the way of news stories or campaigns, which is keeping them close can give you upper hand.
Social media influencers have the power that can either shoot your business to the sky or make it disappear in the matter of weeks. You need these people on your sides because they are most trustworthy among audience. They work independently so their opinions carry weight and are considered reliable. Influencers partner up with the businesses they admire and share same ideology with. In search for a reliable influencer, you must consider the fact that they share the same opinions and views as your brand, so you do not compromise the image.
To make an impression in the digital world, you need to be present all the time. Online presence and visibility are the key components in giving your company a considerable standing in the competitive market when starting the business. Use all available social channels that can be managed in the allocated budget to promote the content and products and services you offer.
Building awareness is the focus of every new business in the market as without awareness no one will notice you amongst the sea of established competitors.
Posting on Facebook in the form of status updates, photos and videos is pivotal to the social media growth. Posting statuses and website blog links on the page give users an opportunity to view, share and interact with your content. Through comments and reply section, deepen the relationship with audience and potential customers.
Reply to all everyone and acknowledge the opinions of users. If anyone has a query, try to answer it immediately and keep the conversation going as long as you can. It is understandable that you cannot sit in front of a laptop of use smartphone to access social media all day and it is possible to miss few comments made in that time. To avoid leaving anyone out, set a time to go through whole comments section. It can be in the evening or morning depending on when your day ends. In that time, check your inbox and make your presence visible in comments thread.
How can you make sure that your campaign is on the right track and is actually reaching the target audience? Too often, marketers build whole campaigns and invest a lot in them without realizing that they are failing and bringing zero to nothing return on investment.
With modern technology and advancements, the chances of complete failures are slim as you can find out the results as the campaign is in progress. Google analytics and other third party softwares can fetch analytics and data from the websites to let you know which campaigns are working and which ones are not.
Analytics are crucial not only for ongoing campaigns but also for shaping the future campaigns. You can even find out which format works and which does not. Between visuals and live stream videos, if video gathers more engagements and shares it will be sensible to plan the future live streams instead of focusing on graphics. Similarly, analytics can also find out the type of people the campaign has had most effect on. With one graph or table, you can see whether your content resonates better with youngsters and teens or elders.
Social media strategy has no one typical design standard. Every company and every brand has different approach and it is totally possible that two opposite types of campaigns work perfectly fine for two competitors. In social media, you need creativity and the ability to be unique. If you have those talents, you can pull anything off when planned right and executed perfectly.
Marketers are faced with a number of options to promote their businesses and when strategies are executed right, they can reach to hundreds and thousands of people through multiple channels available in the digital world. Social media out of all the channels is most efficient and cost effective way to reach the right customers and increase client database. Marketing on social media means creating content that is unique and valuable for the audience. That content must resonate with audience and provide them with new knowledge so it can go viral.
Producing viral content and being viral on social media is one of the fastest ways to make a name for your company. Going viral means your content will get more views, engagements and shares, which will subsequently result in higher number of conversions, maximized organic visitors on websites and better leads.
Exposure and heightened awareness about your brand in people is good for business for so many reasons . Apart from the great return on investment (ROI), viral content gets people to take interest in you even if they are not categorized as your target audience. To go viral, you need to strategize and make sure that your campaign reaches right users and is able to catch on with trends. Some of the marketing strategies that can be used in the content promotion to make sure it goes viral are listed below.
Pictures and graphics work the best in any type of marketing contain, be it traditional, digital or social media. Content that is appealing to the eyes automatically receives better attention than a status update or tweet in text form. Use pictures and images to promote your campaign message or big idea. Even if the message is in text form you can always put it on a picture with faded background. Delivering message in the form of animated or short video also appeals to the audience.
Images being used must be coherent with brand theme and the main message should be highlighted. Amateur marketers usually pick images up from Google without considering whether or not they go well with the brand perception and appearance. The purpose of this article is to warn and stop you from making that mistake. Do not compromise your company and its image and when using third party graphics, make sure you give credit to the owner of visual.
Memes and humorous content have the tendency to go viral more often than a straight forward serious message so be creative and convert the solid content into light jokes that can be understood easily without altering the meaning of message.
Every campaign needs a message to deliver and behind that message is an idea. While most viral content is accidental and can happen to anyone, businesses cannot rely on that chance and therefore must plan their message carefully. There are no guarantees that the content is bound to go viral but if the message is strong, novel and clear, audience will pay attention to it.
You must have a deep understanding of your customer behaviors and audiences’ preferences to know what they like and what they want. These insights will help in curating and delivering the message in a much better way.
Viral content is not about self-promotion or hard core advertising. It is about the connection it is able to make between the reader and the message creator. Social media users respond better to the content they can relate to. Sentiments and humor are the easier tools that can be used in the message to get to the audience. When your goal is getting virality the facts and figures are not enough. You must be able to get an emotional response from the audience and for that you need to get personal. Appeal to the fears and hopes. Talk about controversial topics that spark conversations and only then your message is likely to go viral.
Most business try too hard when launching campaigns. A lot of money, time and man power is spent on distributing the message. For a viral campaign, the technique is to let it happen by itself instead of forcing it on to the audience. If you notice, viral content becomes viral when diversified users share it and not when the company does. This means that focus on quality of the message, channel and customers present on it. Launch from one medium and let the audience do the rest.
Quality content will automatically get shared. Screenshots are the quickest way for users to spread the message on social media. Engage your employees in the process and ask them to share it with their friends so the flow continues.
While making connections and interacting with target audience is the basic rule in social media marketing 101, it pays off even more in generating viral campaigns. People trust you more when you are active and responsive on social media. It increases your online visibility and presence in the digital world giving you more authority amongst the competitors.
This authority is helpful when you are sharing the content with the intention of it going viral. The community of these niche users might look small but play the most essential role in sharing content on multiple social media outlets.
Social media marketing and especially viral marketing can make small business successful in the matter of hours. When you know the people you are addressing and understand their needs, creating viral content is not that difficult. It might take its time but it will eventually happen if you use the data and analytics properly and to your advantage. In some cases, it is possible that you do everything right but the campaign does not achieve its goal. This is the thing with social media. It is unpredictable and ever changing so you can never know the right answer. Just keep your objectives clear and focus sharp and you will get what you want one day.
The advancement and evolution of social media has introduced multiple options for business and brands to promote themselves. Focusing on strategy to cater all famous social media networks and apps like Facebook, Twitter, Snapchat, LinkedIn etc. is not the way to build connections and network with clients or potential customers.
While, a multichannel strategy might work for two or three similar networks, it can neither be applied to everywhere nor any marketer needs to, no matter how small or big business is. Achieving goals and meeting objectives is easier when the you have a specified area and content to work with as a marketer or business owner.
The challenge is not to build multiple strategies but to understand what differentiates each channel from the other. That information can substantially help in choosing the primary networking space for your brand promotion based on the services and specialties offered by them. The framework and data provided by each channel can help in deciding the space where you will get the most engagements and organic visitors for website from.
Creating perfect strategy for a niche audience on limited number of channels comes with expertise time and resources. For a new business owner or an entrepreneur recently entering the market, these points are irrelevant in the present short term since the first step is to get audience who will listen to you. Without social media audience, your business is dead.
Starting fresh, the first step you need to take is approach people who fall under the demographics of target audience. These potential customers can be reached through multiple channels. Here are some points that can help you understand why each channel is important and how you can get new customers through them.
The initial purpose for building Facebook might have been facilitating communication between students and later common public, it no longer is that. Now Facebook is used for more than just connecting with friends to share notes and talk. Entertainment, business and ads have become a huge part of it which is why every brand sets up their Facebook page at the start.
Facebook for business and customers is important because it helps in building awareness. It allows companies to build themselves and share content that the audience will be interested in. the prefect platform to build a reputation and starting meaningful interaction is Facebook, which is why it should be top of your choice.
With audience optimization, the results that can be achieved through a Facebook page can be breaking enough to shoot your business at the top of market.
To generate conversation about your brand or campaign, Twitter is the perfect place to start. People who use Twitter are well aware of the fact that it is mostly used as a way to express opinions about anything the user feels like. It can be trending news and it can be new cereal flavor you ate this morning.
The point is that in a fluid environment, where everything is said and talked about, it is not difficult to start a conversation. The best way to spread fast is by using hashtags. Invest all your employees into tweeting consistently to promote your campaign or product. Few days of work will show you productivity and attraction of customers towards the brand.
While most companies and businesses consider Google + to be nonexistent for promoting business, it is hardly true. Although the number of active user might not be a s big a s Facebook or Twitter, it is still somewhere around five hundred million. These 500 million accounts belong to users who actively participate on the network and share content publicly. While the number of registered users on Google plus is approximately 3 billion, the data show that 90% of these users have never made a post on the channel once in their life. The active users can still be used in promotion of mobile content via Gmail. Ecommerce is also a hot topic for Google plus, resulting in more customers and buyers through mobile. Although, Google plus is not a social network, it can still be used to form connections and join communities that share same interests as you and your audience.
YouTube is a video marketing channel, which is a perfect place to put a face to your brand and show the world who you and your team members are. Video can help to build an image of authority when created with powerful editing, script and acting. Video is a communication channel that brings most engagements when compared to text or pictures. This is exactly why you can use the comment section of YouTube to find people who can be future customers.
You can also use YouTube to share worthy content that is not available anywhere else on internet like unique tutorials, talk shows, interactive sessions and so on.
With over 400 million users, LinkedIn provides organizations and officials to be a part of community where the environment is more formal and business oriented. Finding influencers, industry experts and CEOs of companies is done through LinkedIn and it provides new marketers the perfect opportunity to learn and connect with them.
As we have talked about it a hundred times before that influencers are the key to driving more customers as their recommendations are trustworthy and credible. LinkedIn groups also provide an incredible opportunity to find targeted communities who hare mutual interests and are like minded.
Based on your profile, LinkedIn also suggests groups on his own for you to join. The information is based on shared contents of a profile or content. Talk to these communities in groups and share your professional portfolios to build a standing in market.
Every brand, company, organization needs audience and clients, which are the key to survival of business. Without any awareness and public acceptance, businesses can easily go down no matter how unique the product being offered is.
Social media optimization is one way to let people know about you and your brand resulting in increased followers and traffic on blog. Optimization simply is a way to enhance your content and marketing strategy through different social media profiles like Facebook page, Twitter account, LinkedIn profile and so on.
The optimized content plays a vital role in deciding where the content will be ranked on search engines when people search for it through keywords. Content is considered optimized when it directly helps in increasing your online visibility by appearing in trending news, relevant posts and blogs etc.
Just like search engine optimization (SEO), social media optimization works on same core principles. The objective is drive traffic to your Facebook page and ultimately the website, expand social media network and maximize the online visibility.
In order to build social media connections and networks, you need to update your Facebook page and other profiles with information consistently. Uploading content and hoping it will make you millionaire in a day is just wishful thinking but if you need to convert those dreams into reality, what you can do is understand the importance of social media optimization.
There is always something more you can do to reach out to people, have deeper interaction with them and increase organic visitors on website. Staying active and maintaining a noticeable presence can help a lot when you want to add more people to your sales funnel.
The potential that any social media channel can offer for branding and publicity of a company can be huge. Add in social media optimization tactics and your company is set to make a name for itself in the industry amongst fierce competitors.
To improve and simplify social media optimization, here are some tips that can vitally improve your strategy.
Social media’s evolution in recent years has made it difficult to handle it efficiently in a limited time. The number of apps and websites is increasing for people and companies to connect on along with the number of accounts on one channel.
Designing new plans and strategies, evaluating the ones that are already implemented, staying active, communication with clients and customers are the few pointers in a list of unending tasks for a social media manager. To save time and get things done quickly, marketers need to handle their activities using automation softwares like Bleupage or TabFu.
Through automation services, content can be uploaded automatically at any specified interval, messages can be scheduled and tweets can be posted in advance. Automation is an optimization strategy that is effective, time saving and does not require an individual or team to sit in front of a laptop or desktop whole day.
Most of the social media websites are available in the form of apps for android, iOS and windows. Considering that more than half the population of this planet owns and actively uses smart phones, the best way to optimize content and social media is by making it mobile friendly.
Use share buttons that allow people to share your blog on any social media with just one tap. For Facebook, use instant article publishers which makes content loading faster and more presentable. While scrolling through newsfeed, users do not want to waste time waiting for content to load, which is why with instant articles the chances of your content actually viewed, read and interacted with become higher.
Use Facebook groups as a way to self-promote and find any potential clients who share the same interests as you to get them to invest in your company. Networking is important for social media optimization because it gives you a chance to mature and grow with more exposure. Influencers, social media personalities and experts can have a positive effect on your brand if they know about you personally.
You can also leverage influencers to market you on their profiles and networks. Given their authority and credibility in the market, your social media can blow up after getting positive reviews from them. This directly results in increased visibility and huge traffic on the website.
Audience is as important as the influencers and networking with them is not enough. You need to have a personal deep connection of trust and understanding. Attention towards audience depicts your brand values as well as the fact that you care about your customers. When customer input is valued, people are more likely to interact with you and recommend you to their friends even if they do not fall in your primary target audience.
This is helpful because it expands your followers from just niche to more general, giving you the opportunity to build newer campaigns. The more the follower count is, the higher is the probability of your sales funnel growing.
For social media optimization, multiple channels of marketing are crucial but it is impossible to use all of them to their full potential at the same time. Different apps and networks have different features making them suitable for variety of content. For example, you cannot post hilarious cat videos on LinkedIn and expect to meet professionals and industry experts who will take you serious. To generate discussions and understand opinions, you need Twitter and Facebook while to initiate business oriented discussion, LinkedIn provides an ideal platform.
Considering these features, look at your content and social media marketing strategy to decide where you fit. You cannot get everything out of a Facebook page or Facebook marketing but with data and analytics, you can decide whether it should be the channel to put most focus on. If most of your target audience actively use it to interact with your content and share, make it your priority but if the analytics show Twitter to be the one bringing the most outcome in form of visitors on website and sales funnel, shift your strategy to that.
Use other platforms alongside for other purposes, such as you can use periscope to broadcast a live event, or use Snapchat to share stories that are interactive and informal.
Social media is crucial for your brand’s success and everyone knows it. While a strong social media presence can double your reach, audience, leads and sales, the wrong strategy can cost you these things as well.
One wrong move and suddenly your following is decreasing, your audience are disengaged and you find yourself back to square one resulting in missed opportunities, that ultimately impacts your revenues and sales.
Creating a social media strategy is not difficult at all in theory and in practice as well if your aim to be average amongst your competitors. However, if you want to make a real change in your industry you will need to understand a lot more than just the fundamentals of social media strategy.
To use social media to its full potential, the first step is stop thinking just about Facebook page and Facebook ads only. The opportunities are limitless and certainly go beyond a Facebook fan page.
The idea is to understand the complete media landscape and plan your strategy around that while keeping your campaign flexible to adjust any new trends.
The audiences do not react and respond when you are doing only hardcore selling. Facebook is full of ads and promotional content. Stop for a minute and think about the difference your ad would make among the other millions. None!
People need to know about you and who you are before they buy your product. So, it is never a good idea to start with Facebook ads when implementing a social media strategy.
Produce something that has value and ability to resonate with users emotionally. Your content should be able to insinuate feelings into the viewer’s mind and heart so they respond to it by interacting and further sharing it with their friends.
Once users know that your content is worthy and unique, they will not need any persuading into visiting your website and checking your products out.
Social media has recently seen a spike in influencers and their key impact on followers. People trust them and listen to them. Vital decisions in media strategy are made based on the opinions of influencers which makes them a significant force.
When you profile your target audience based on demographic, research about the influencers they follow and trust. By building a partnership with these influencers, you can make them brand ambassadors for your company.
A few mentions of your product alongside their name will result in higher reach and engagements for the content.
Influencers are not easily affordable as they are well aware of their power on people, so until you are completely sure that their ideology resonates with your brand theme, do not waste your money.
Keep looking even if it takes some time and when you find the right one, it will be worth your time and money. Businesses in hurry mostly make the mistake of making brand ambassadors say whatever they want to by offering higher rates, regardless of their personal opinions.
While this might work in short term, it backfires in long term when your contract is over and the influencers are no longer required to say what you ask them to. Today’s audience is vigilant and they pick up such details, costing your company its credibility and value.
As I said, Facebook ads are not the only important factor in a winnable social media strategy. Look beyond a Facebook page. Set up a Twitter account. Experiment with Snapchat. Broadcast any live events on Periscope. Use LinkedIn to connect with other businesses and professionals of industry.
Making an account on all apps and platforms is not enough. Post across all channels. If you think handling multiple channels and accounts is overwhelming, use automation softwares to be more efficient and save time.
Consistency is very important, even if you do not see an immediate elevation in your analytics. Not posting anything or just posting once in a week is never better than moving forward by having a reliable schedule to upload posts. You may not see any engagements in starting weeks or even months, but ultimately people are bound to notice and that is crucial for your success.
In a two-way communication world, it makes sense that when the both sending and receiving parties are actively involved. Ignoring people’s comments and opinions does not do any good to your brand.
You not only come off as standoffish but your audience also creates this image of you, where you do not care about anyone but yourself. When someone asks a question, reply to them even if you see it late or someone else has already answered.
The user asked you because they trust your answer, so give them an answer and in case it has already been answered by another user, acknowledge that their information is correct and reliable.
This is a way of letting your potential and target customers know that you care about them.
How will you know whether you are on a right track or your strategy needs some shifting? The answer is in one word. Analytics!
Many businesses ignore analytics by just looking at the results in front of their face in form of comments, shares, retweets, reposts etc.
Do not make that mistake. Many apps like Facebook, Twitter, Google, LinkedIn and others provide their own analytics so you can see the progress of your account for that network only.
However, if you are using a social media channel that does not have its own analytics app or option, you can always rely on third party softwares and tools like TabFu that will provide your analytics in one dashboard.
In conclusion, it is likely that different tactics work for different brands in different ways. Nevertheless, the above five tips are substantial in any campaign implementing them in your strategy can never hurt.
Follow the rules if you want to play by the book but taking risks is also vital. At the end of the day, having a meaningful deep personal connection with your customers is important to ensure their loyalty and to further your sales, leads and revenues.